I'm a creative director, not a messiah. No egos, just good ideas, and guiding folks in lockstep is how this silly job gets impactful.

I've bounced between agency and in-house for over 10 years now, working with everyone from a global sneaker brand to a pro sports league to your favorite snacks at the grocery store to a city's health department, and along the way I've learned not to just point and direct, except when I'm directing. I've done it all, from keyframes to vectors to ROI to S-Log. Cause good ideas stay ideas if nobody can actually build them.

I've been the whole creative department for a brand that needed one, and I've led bigger teams, where my role was getting the best creatives in the same room and not just doing bits for hours, but making the work you see before you now.