K9 came to us wanting more than another product ad, so we started with the actual insight: people shopping for a dog backpack aren't comparing it to other backpacks, they're looking for a reason not to leave their dog behind. That became the platform, More ___ Together, which let every use case (hikes, commutes, coffee runs, camping trips) become its own reason to bring the dog along. I led the strategy and creative direction on that, then ran a full-day photoshoot built around it, so instead of just capturing enough for the ad set, we walked away with a real asset library the brand could pull from everywhere: site, social, email, and future campaigns.

Results:
Helped the brand cross $200K in monthly Shopify sales for the first time, while holding a 5.7x blended return on ad spend

• Grew monthly new customer acquisition from 760 to 1,460, alongside a push into new international markets

• Improved Meta ad return from 1.91x to over 8x

• Google Ads ran at a consolidated 8.13x return