Getting to combine soccer with creative work was a dream job for me, and with the addition of NWSL being one of the most exciting and growing leagues in the world. Being part of that ride matters to me beyond just the assignment.

I led concepting and creative direction across paid social on Meta and Google, DOOH out in the world, and the hype video that played before kickoff at the semifinals. Our main focus was on Tune-In, where we put a lot of focus on new campaigns and video edits.

Result
5x year over year viewership growth, including the biggest online audience a Championship match has ever pulled

• 8.65M impressions across the paid awareness campaign

• CTR grew 147% from the campaign's first phase to its last

• YouTube CPM ran at about a third of the platform average